Last updated: August 4, 2026
This Privacy Policy explains how Pluginarium (“we”, “us”, “our”) collects, uses, and shares information when you visit https://pluginarium.com or use our WordPress plugins, including Squeeze.
Who we are
Pluginarium is the publisher of WordPress plugins sold and distributed via pluginarium.com and, where applicable, wordpress.org.
Contact: use the contact form on https://pluginarium.com or email the address listed on our website.
Information we collect
Information you provide
- Name and email address (for example, via contact forms)
- Messages you send us (support, feedback, partnership requests)
- Purchase-related account details when you buy a premium license (handled primarily by our payment partner — see below)
Information collected automatically
- IP address, browser type, device information, pages visited, referring URL, and approximate location
- Cookies and similar technologies used for site functionality and analytics
Plugin usage
- Free plugin versions may run locally on your WordPress site. Image compression in Squeeze is designed to process images in the browser / on your site and does not require uploading your media library to Pluginarium servers for compression.
- Premium licensing, activation, and account management are handled through Freemius.
Payment and licensing (Freemius)
Premium purchases, subscriptions, invoices, tax handling, license keys, and related customer data are processed by Freemius. Freemius acts as a merchant of record / payment platform for our products.
We may receive information needed to provide your license and support (such as your email, license status, and purchase history).
Please also review Freemius’s privacy documentation available on their website.
Analytics
We use Google Analytics 4 to understand how visitors use our website (for example, page views, traffic sources, and campaign performance via UTM parameters).
Google may process data according to its own policies. You can learn more in Google’s privacy documentation and, where available, use browser or OS controls to limit tracking.
Cookies
We use cookies and similar technologies to:
- keep the site working correctly
- remember preferences where applicable
- measure traffic and marketing performance (analytics / campaign attribution)
You can control cookies through your browser settings. Disabling some cookies may affect site functionality.
How we use information
We use information to:
- operate and improve our website and products
- respond to inquiries and provide support
- process purchases and manage licenses
- send transactional messages related to your purchase or account
- analyze site performance and marketing effectiveness
- protect against abuse, fraud, and security issues
- comply with legal obligations
Legal bases (EEA/UK visitors)
Where required, we process personal data based on:
- contract (providing a purchase, license, or support you requested)
- legitimate interests (securing and improving our site/products, basic analytics)
- consent (where required for certain cookies/marketing)
- legal obligation (tax, accounting, compliance)
Sharing of information
We do not sell your personal information.
We may share information with:
- Freemius — payments, licensing, subscriptions, invoicing
- Google — analytics
- hosting / email / infrastructure providers needed to run the website
- professional advisors or authorities when legally required
Data retention
We keep personal data only as long as needed for the purposes above, including support history, license records, legal/accounting requirements, and security logs. Retention periods vary by data type.
Your rights
Depending on your location, you may have rights to access, correct, delete, restrict, or object to certain processing, and to data portability.
To make a request, contact us via the website contact form. We may need to verify your identity before responding.
Children
Our website and products are not directed to children under 16. We do not knowingly collect personal information from children.
International transfers
Our service providers may process data in countries other than your own. Where required, we rely on appropriate safeguards provided by those providers.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Continued use of the site after changes means you accept the updated policy.
Contact
Questions about this Privacy Policy: use the contact form on https://pluginarium.com.